AI Insights · Timothy · October 2021
Top 5 Social Apps in South America Q3 2021
In Q3 2021, the top 5 social apps in South America saw varied performance in weekly downloads, revenue, and active users. TikTok led in revenue growth, while Instagram and Facebook Lite maintained strong user bases.
The third quarter of 2021 brought interesting trends for the top 5 social apps in South America, based on data from Sensor Tower. Here's a closer look at the performance of TikTok, Instagram, Facebook Lite, X, and Helo - Humor and Social Trends.
TikTok
TikTok, published by TikTok Pte. Ltd., showed significant growth in revenue and moderate fluctuations in downloads and active users. Weekly revenue steadily increased, peaking at around $203.9K by the end of September. Downloads had a notable peak in early August with over 2.3M, but declined to approximately 1.4M by the end of the quarter. Active users saw a gradual decrease from 120M to about 114.8M.
Instagram, from Instagram, maintained a robust presence with steady downloads and active users, but experienced a decline in revenue. Weekly downloads peaked at around 1.8M in mid-August but tapered off to 1.3M by the end of September. Active users remained stable, hovering around 133M throughout the quarter. However, revenue saw a decrease from $25.2K at the start of the quarter to about $13.8K by the end.
Facebook Lite
Facebook Lite, under Meta Platforms, Inc., exhibited consistent performance across all metrics. Weekly downloads fluctuated slightly, peaking at around 1.3M in mid-August and ending the quarter with approximately 1.1M. Active users remained strong, consistently around 213M. Revenue saw minor fluctuations, ending the quarter at approximately $76.4K.
X
X, published by X Corp., had stable download and active user metrics but minimal revenue. Weekly downloads remained relatively steady, peaking at around 464K at the end of August. Active users hovered around 35M throughout the quarter. Revenue remained low, with minor fluctuations, peaking at $32 in the final week of September.
Helo - Humor and Social Trends
Helo - Humor and Social Trends, from POLIGON PTE. LTD, showed a slight decline in downloads and active users but still maintained a solid presence. Downloads peaked at around 366K in early August but dropped to approximately 239K by the end of September. Active users saw a minor increase, peaking at 987K at the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
